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Drunk Driving PSA proves everyone in New Zealand is funnier than you [Video]
Have you ever seen a drunk-driving PSA aimed at teens that doesn’t condescend to its audience and absolutely nails the humor? Now you have. Apparently they watch Flight of the Conchords in New...
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Schmap Releases Tool to Break Down the Demographics of Your Twitter Followers
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details...
View ArticleFive New LinkedIn Features That Can Help You and Your Brand
Over the past year, LinkedIn has reached a number of milestones. The popular professional networking site, which celebrated its eighth birthday, increased unique visitors by 63% from the previous year...
View ArticleFriday Five: Crafting Quality Content
Community management is a multifaceted role that is becoming increasingly prevalent as brands strive to engage with consumers online in a personal and authentic way. Managing a community requires an...
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Data Onboarding 101 – Match Rates
This is part 1 of a multipart series on data onboarding. What is a “match rate”? A match rate refers to the percent of users from a file that an onboarder is able to find and anonymously tag with data....
View ArticleHow to snipe just one person’s News Feed with Facebook ads
Have you tried to target a user based on their workplace ? Facebook ads allow you to hit a user’s newsfeed based on their employer. This allows you to get the attention of influential people. What do...
View ArticleIs Gmail ‘Exiling’ Your Advocacy Emails?
If you’re a Gmail user, you’ve probably noticed some recent changes to your inbox. Messages sent to Gmail accounts are automatically sorted into one of three inbox sections: “Primary,” “Social” or...
View ArticleGoogle Goes After Reporters With New “Google Media Tools” Site
Google has now became the latest tech company to introduce a centralized resource containing tools aimed at courting journalists, with the launch of a new hub called Google Media Tools . The idea is...
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Museum Hack: We Love People Who Don’t Like Museums
The peer-to-peer economy is great at uncovering unmet consumer demand and unused aspects of institutional resources. For this reason, I recently tracked down a young entrepreneur who has found, and...
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Deliver Personalized Content to Site Visitors
AddThis is helping its Pro subscribers get personal, as the content engagement platform has unveiled new audience targeting capabilities that enable brands to deliver more personalized content and...
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